Adaptive Communication on Progress

Participant
Published
  • 07-Jan-2016
Time period
  • January 2015  –  January 2016
Format
  • Stand alone document – Basic COP Template
Differentiation Level
  • This COP qualifies for the Global Compact Active level
Self-assessment
  • Includes a CEO statement of continued support for the UN Global Compact and its ten principles
  • Description of actions or relevant policies related to Human Rights
  • Description of actions or relevant policies related to Labour
  • Description of actions or relevant policies related to Environment
  • Description of actions or relevant policies related to Anti-Corruption
  • Includes a measurement of outcomes
 
  • Statement of continued support by the Chief Executive Officer
  • Statement of the company's chief executive (CEO or equivalent) expressing continued support for the Global Compact and renewing the company's ongoing commitment to the initiative and its principles.

  • January 7, 2016
    in Toulouse

    
I am pleased to confirm that ADAPTIVE reaffirms its support to the ten principles of the Global Compact on Human Rights, Labour, Environment and Anti-Corruption.

    As already stated on January 2015, in our initial letter of commitment, the Global Compact and its principles are part of the strategy of our company. 
At ADAPTIVE, we want to grow in a responsible way. We do so by reducing environmental damage, promoting good working conditions and respect for Fundamental Human and Labour Rights.
 In this first annual Communication On Progress, we describe our actions to integrate the Global Compact principles into our business strategy, culture and daily operations.
    We are also committed to share this information with our stakeholders. 


    Sincerely yours,


    Laurent SAFAR 

    CEO

Human Rights
  • Assessment, policy and goals
  • Description of the relevance of human rights for the company (i.e. human rights risk-assessment). Description of policies, public commitments and company goals on Human Rights.

  • In addition to abiding by European and French labor rights, ADAPTIVE respects International Human rights and supports firmly the respect of core principles that are essential for any human being. The company’s team is composed by multi-cultural and diverse members that are complementary to one another. The staff is encouraged and helped to engage in new opportunities and enlarge its horizons, culturally and personally speaking. Our management seeks to promote cultural gatherings and to involve its members in personal development activities that transcend the work sphere.

  • Implementation
  • Description of concrete actions to implement Human Rights policies, address Human Rights risks and respond to Human Rights violations.

  • ADAPTIVE strives to respect Human Rights by systematically informing its employees on the Code of Conduct and the standards of Business Etiquette they will be obliged to follow as well as their rights and the company’s obligations towards them. Employees are aware of their importance in the team and know that they can easily address the management concerning burning issues or to follow the Whistleblowing Policy.

  • Measurement of outcomes
  • Description of how the company monitors and evaluates performance.

  • It is a complex task to evaluate the correct implementation and respect of laws internally and externally. In addition to follow-up meetings, ADAPTIVE performs internal audits on a regular basis. These audits are accompanied by anonymous employee satisfaction forms in which staff members can give some feedback about their working experience and environment.

Labour
  • Assessment, policy and goals
  • Description of the relevance of labour rights for the company (i.e. labour rights-related risks and opportunities). Description of written policies, public commitments and company goals on labour rights.

  • ADAPTIVE believes that all of its employees must feel part of a community in which their interests and opinions are taken into consideration and are valuable for the growth of the company. For us, it is essential to maintain a healthy work environment in which each individual feels accepted and respected by the others and the management.

  • Implementation
  • Description of concrete actions taken by the company to implement labour policies, address labour risks and respond to labour violations.

  • The company’s management focuses on integrating each team member and on being open to discussion by enabling freedom of expression and valuing personal opinions. In order to give place to such exchange, internal teams hold regular meetings. Such meetings enable employees to express their opinions as well as their ideas to upgrade the services we provide to our customers. In addition to this, ADAPTIVE’s management seeks to stay close to its employees by organizing monthly follow-up assemblies in which every team showcases their progress and the goals for the next month. This dynamic allows members of other teams to support their colleagues by brainstorming on possible solutions to the problems they encounter.
    During the spare time and when possible, employees and management organize outings or activities to bring the staff together and awaken their creativity as well as their feeling of community. In the form of trust building activities, employees are encouraged to develop a sense of mutual respect, empathy and solidarity with one another.
    ADAPTIVE focuses its management strategies on the empowerment of its employees by preserving their health and promoting their well-being. This approach is built on the comfort and ergonomics in the work place as well as the organization of the workload. In fact, our employees are able to work at home if they experience difficulties commuting to the work place or if they have personal imperatives to attend.

    The scope of these initiatives is important to the company due to its direct impact on employment satisfaction and stress prevention. Overall, we can observe that the implementation of these initiatives has decreased absenteeism and boosted production.

  • Measurement of outcomes
  • Description of how the company monitors and evaluates performance.

  • Recruitment in our company is executed according to major principles, values and capacities that are needed in order to become a part of our team. Even if our employees have extensive experience on their field, they were all hand-picked due to certain reasons and personal values that made them stand out from the lot. We firmly believe that to be a successful company it is important that the team is built strategically with the help of inspirational identities (pillars) and complementary profiles. We respect and welcome any capable professional in our team regardless their sex, skin color or personal characteristics.

    Nevertheless, our company interacts and collaborates with several partners throughout the world and our respect for labor rights and codes of conduct goes beyond our frontiers. This is why we perform external audits concerning our partners and their approach towards human and labor rights. We are also focused on the safety culture in which we execute risk assessment procedures and implement management safety actions accordingly.

Environment
  • Assessment, policy and goals
  • Description of the relevance of environmental protection for the company (i.e. environmental risks and opportunities). Description of policies, public commitments and company goals on environmental protection.

  • ADAPTIVE offers a digital content delivery solution, which distributes various genres of contents such as newspapers and magazines on to electronic devices enabling hospitality and transport operators to connect and interact with travelers. Our content delivery solution offers digital press, which complements or replaces paper edition on board aircraft.

  • Implementation
  • Description of concrete actions to implement environmental policies, address environmental risks and respond to environmental incidents.

  • We are follow a strict “no paper” logic and advocate the “all-digital” because we deeply believe in its good impact on the environment. Our eco-responsible approach helps to avoid transporting tons of paper, which enables our clients to save fuel burn and CO2 emissions.

    Thanks to our solution, Air Caraïbes, which is one of our early clients, has reduced annual fuel consumption by 60 tons and 80 tons of CO2.

  • Measurement of outcomes
  • Description of how the company monitors and evaluates environmental performance.

  • As we said so before, we follow a strict no-paper policy internally and, when possible, externally. Moreover, we require feedback from our partners concerning their fuel consumption and CO2 emissions. We have been able to observe the steep reduction of these two indicators since the start of our collaboration, which leads us to assess that there is a proportional relation between our joint efforts and their clear results. We have started gathering our environmental data in order to develop acceptable energy use parameters and standards to abide by in the future. On the other hand, management members opt largely for the use of bicycles to commute and encourage employees to do likewise when possible.

Anti-Corruption
  • Assessment, policy and goals
  • Description of the relevance of anti-corruption for the company (i.e. anti-corruption risk-assessment). Description of policies, public commitments and company goals on anti-corruption.

  • One of our main goals is to foster transparency concerning our providers and clients. ADAPTIVE uses integrative management software that centralizes staff members’ data and allows transparency concerning internal communication.

    The use of this procedure has proven to be successful and enables employees to act upon imperatives and organize beforehand. Thanks to this software, the staff is capable of assessing a project’s evolution in a timely manner and evaluates it quantitatively.

  • Implementation
  • Description of concrete actions to implement anti-corruption policies, address anti-corruption risks and respond to incidents.

  • In our line of work, it is extremely important to respect others’ content as well as their restrictions towards diffusion. Media providers have entrusted us to correctly manage and distribute their content, and it is our obligation to implement a personalized follow-up that suits them best. It is also essential that we issue regular usage reports that abide by the OJD (Organisme de Justification de la Diffusion, the French ABC) rules and regulations as well as intellectual property rights.

    This full disclosure initiative allows us to have a clear and structured relationship with our partners. For our company, it is primary to build strong working relationships with our partners as we believe it enhances the development of both parties and ensures the success of our collaboration. In addition to this, the feedback they receive enables them to organize in advance, and the fact that our usage statistics are public allows them to personally evaluate the diffusion of their contents.

  • Measurement of outcomes
  • Description of how the company monitors and evaluates anti-corruption performance.

  • Every year, our company leads risk based audits that assess its current situation as well as some of its partners’ situations and anti-corruption stances. Management provides new employees with the necessary framework and comprehensive training needed to correctly join the workforce.