This publication is an introduction to SDG Ambition — an new initiative of the UN Global Compact. By raising ambition, deepening integration, and embracing new technologies we believe business can become a leading actor in achieving the Sustainable Development Goals (SDGs). With the launch of SDG Ambition, the UN Global Compact is proud to share its new SDG Implementation Framework, which aims to guide companies to deepen integration of the SDGs and Ten Principles into business strategy, operations, and stakeholder engagement.