Companies and organizations are making tremendous strides in creating policies that support inclusive and diverse environments; however data shows that women, as well as other minority groups such as ethnic and/or racial minorities, persons with disabilities etc. continue to be underrepresented and face barriers to achieving their full potential. While there are several factors that contribute to this global reality, one factor that is often overlooked is the need to address unconscious biases and implicit associations that can form an unintended and often an invisible barrier, restricting a company’s gender equality policies and programmes from reaching their intended mark. To achieve truly inclusive business environments the Women's Empowerment Principles call on companies to take steps to uncover, raise awareness about, address and reduce unconscious biases throughout their organization, including at the management and leadership levels.