Principle 6 of the Children’s Rights and Business Principles indicates that all businesses should use marketing and advertising that respect and support children’s rights. Co-hosted by UNICEF, UN Global Compact and Save the Children, this webinar explored how companies can ensure that their communication and marketing approaches do not have an adverse impact on children. Further it reviewed how marketing may be used to raise awareness of and promote children’s rights. The discussion also included examples of global standards and voluntary trends in this area.