Taking ambitious action for human rights

In this case study, Lucita Jasmin of APRIL Group—a leading Indonesian pulp and paper company—discusses how integrating human rights strengthens business performance and sustainability.

She outlines APRIL’s approach through its Sustainable Forest Management Policy and APRIL2030 strategy, which align human rights with goals on climate, nature, people, and growth. Key initiatives include reducing poverty and child stunting near operations, advancing gender diversity in leadership, and ensuring responsible labor practices across the value chain.

Jasmin underscores that human rights due diligence is not only a moral obligation but a strategic advantage—reducing risk, improving reputation, and fostering long-term value creation. Collaboration with the UN Global Compact, local networks, and internal teams enables consistent standards, while transparency, continuous learning, and purposeful leadership drive business resilience and sector-wide impact.

Disclaimer: This case example is intended strictly for learning purposes and does not constitute an endorsement of the individual companies by the UN Global Compact.