“There is an idea today that corporate leaders are not willing to invest or transform. Actually, we are lined up with specific demands, ideas, money. As we progress towards the 2030 targets, we need help with policy changes in order to enable those investments to shift some of the levers from the past economic model to the future."

In this interview, Jesper Brodin discusses the evolving role of CEOs in the face of global sustainability challenges, including balancing the drive for digital advancements with urgent climate action. He highlights the importance of ambitious targets, transparency, and collaboration in achieving sustainability goals, pointing out IKEA's progress in reducing its carbon footprint while expanding its business. Brodin is optimistic about the future, believing that leadership and innovation in sustainability will be key to transforming industries and ensuring a better future for coming generations.