Advancing Gender Equality at MAS Holdings

OVERVIEW 
Discover how MAS Holdings tackled the gender leadership gap through a bold, multi-dimensional strategy. Committed to achieving 30% gender representation in management by 2025, the company implemented accountability frameworks, secured leadership buy-in, and fostered cultural change. This case study highlights the challenges faced, the interventions applied, and the measurable impact of their efforts in building a more inclusive workplace.

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CHALLENGES 
🔹 Systemic Barriers – Women faced career stagnation due to limited leadership opportunities and workplace policies that didn’t fully support work-life balance.
🔹 Cultural Shifts – Changing deep-rooted mindsets required leadership commitment, awareness campaigns, and persistent efforts.
🔹 Pandemic Disruptions – COVID-19 intensified challenges for working mothers, making supportive policies more critical than ever.

KEY RESULTS
✅ Over 3,700 mothers supported through enhanced maternity benefits, childcare, and wellness programs
✅ 36 global locations providing employer-supported childcare assistance
✅ 48.28% maternity return rate, ensuring career continuity for working mothers

WHO SHOULD READ THIS:
This case study is recommended for those who work in the following areas:
📌 Diversity, Equity & Inclusion (DEI) Professionals
📌 Human Resources Professionals 
📌 Strategic Planning & Business Development Professionals 

LEARN MORE
To understand how MAS Holdings achieved their goals and is shaping the future of inclusive leadership, check out the full case study: 📖 MAS Holdings