The new logo, which was first introduced to Global Compact participants and stakeholders at the Global Compact Leaders Summit in Geneva in July, is intended to improve recognition and awareness of the initiative throughout the world.
"The Global Compact's new visual identity has been developed to better reflect the universal value proposition of the Global Compact", said Georg Kell, Executive Director of the UN Global Compact."We feel strongly that the new look will strengthen our efforts in global brand management and enhance the recongition of the Global Compact as the world's leading voluntary corporate citizenship initiative "
The new logo builds on elements of the original Global Compact logo developed in 2000, but forges a stronger link to the UN brand family. Beyond the logo, the new visual identity also includes a set of clear design rules for publications and other visual materials. Manuals detailing the use of the logo and other design elements will be shared with Global Compact participants, partners, and local networks over the next weeks. As previously, use of the Global Compact logo can be granted in accordance with the Global Compact Integrity Measures and the initiative's logo policy