(Madrid, 11 January 2007) – Eleven Spanish multinationals participating in the Global Compact have launched a campaign in support of the Millennium Development Goals (MDG) to addressing 650,000 employees in over 100 countries, as well as 780 million consumers worldwide.
The campaign, entitled “2015, a better world for Joana”, was first introduced at the Forum for Corporate Reputation (Foro de Reputacion Corporativa) in Madrid on 11 January, in a ceremony chaired by Her Royal Highness, Princess Cristina of Spain and her husband, the Duque of Palma. Joanna is the name of a nine-year-old Spanish girl who symbolizes millions of children around the world who will reach the age of 18 in 2005, the target year for the achievement of the MDGs. Until then, Joana will be the voice and the conscience of the MDGs.
The companies co-sponsoring the campaign are Abertis, Grupo Agbar, BBVA, Ferrovial, Gas Natural, Iberdrola, Iberia, Novartis, RENFE, Repsol YPF, and Telefonica. Cesar Alierta, Chairman of Telefonica and Chair of the Foro de Reputacion Corporativa in 2006, explained that the campaign idea followed from the companies’ commitment to good corporate citizenship and to partnership with the UN in order to create wealth and well-being in all their countries of operation.
Mr. Soren Petersen, representing the United Nations Development Programme (UNDP) at the event, highlighted the importance of partnerships with the private sector for the achievement of the MDGs. Dr. Manuel Escudero, speaking on behalf of the Global Compact, emphasized the unique importance of the campaign while explaining that the MDGs and the Global Compact represent two sides of the same coin, as the MDGs will only be reached with the active participation of companies that have embraced the cause of corporate citizenship. Dr. Escudero invited participating CEOs to present their campaign at the upcoming Global Compact Leaders Summit, to be held on 5-6 July 2007 in Geneva, expressing hope that the idea can serve as an inspiration to other GC participants around the world.
For more information on the campaign, visit http://www.2015unmundomejorparajoana.com/en/.