More than 100 communications, marketing and CSR professionals from the international business community, civil society organizations, business associations and the UN system gathered in Paris on 5-6 April for a Global Compact Policy Dialogue on “Sustainable Consumption: Marketing and Communications”. The event was organized by the United Nations Environmental Programme’s Division of Technology, Industry and Economics in cooperation with the Global Compact Office.
In the course of the two-day meeting, participants explored how social and environmental issues can be integrated more effectively into consumer marketing and corporate communications in order to raise public awareness, build trust and promote patterns of sustainable consumption. Several panel discussions and working groups tackled key issues such as the gap between consumer expectations and actual consumer behaviour, the effects of sustainability on brand value and reputation, or the role of the media and advertising to promote sustainable lifestyles. Various business and non-profit representatives shared their practices and experiences, highlighting the opportunities and limits of sustainability communication. Participants agreed that there is a need to deepen the understanding of the issues at hand and expressed their wish to receive further guidance. A business guide on sustainability communication and marketing was proposed as one of the desired outcomes of the meeting.
A more detailed documentation of this policy dialogue will be available shortly in the Dialogue section of the Global Compact website.
For more information, please contact Dr. Cornis van der Lugt at UNEP (firstname.lastname@example.org).